We are living in a world full of frictions. Frictions mean it is not smooth, not easy, and with lots of unnecessary costs.
The first friction comes from searching for the needed information for a better life. For example, many people are looking for easy and healthy recipes with lower costs. However, after you have searched many websites, they are just not easily obtainable. Sometimes you have to register or pay for the recipes, but you really don't know if they are reliable. More often than not, you just forget about it, and enjoy the junk and fast food. There are many other examples, such as finding the best way to deal with a disease, relationship, parenting, home decoration, and the most frictional thing - making money and investing money. The best solutions are always be out there, but there are only few people can find them.
The second friction comes from doing things. If you really want to do something, there can be more frictions. Different products, services, fees and charges are everywhere. Often than not, after you paid the money, it is actually not what you want, or does not help to solve your problems. There are huge amount of information in the world, but little can be really useful. In most cases, you just need a very easy guidance to know the best way to do things. However, you could put it aside if this charges fees to you. If you really want to do a business, there will surely be a lot more frictions waiting for you.
The last but not the least friction comes from the market. There is basically no easy way to connect the owner of an idea, product, or service with the needed person. For example, if you have found a really good idea, even if you want to give it for free, how can you do it? If you need to spend money on ads to let other people know, just forget about it. If you want to charge fees, the issue is that nobody wants to pay. The good idea is here that can really let all the people in the world make a better life, but you hoard the idea and can't sell it meaningfully.
The reasons behind all the troubles that we have in life is due to those frictions. What our Blue Eden Project is planning to do is to create a platform and solutions that remove those frictions, so that all people in the world can enjoy an easy and frictionless life with all the necessary knowledge, information, products and services that are needed for a better life.